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Recognition Newsletter

Behavioural, systems and consumer insights for Africa-focused professionals

Pattern Recognition is a monthly newsletter by Sarah Osman. Each issue looks at one pattern in African consumer behaviour, decision-making, or organisational change, and draws out what it means for the work you are doing.

This newsletter is for you if:

• Your work is focused on African markets, whether you are based on the continent or working from elsewhere

• You make decisions where understanding how people behave is central

• You want a sharper, more contextually grounded lens, through behavioural science